How to Build a Brand?
If you're just a passerby, I want to hit home two critical points on building a successful brand.
Know Your Brand Worth
Don't undersell your brand. If you're struggling with getting reliable customers, you don't have to drop your price.
Execute & Exploit
Execution is critical. So is beating every opportunity to a pulp. Create quality opportunities through what's popular.
What Do I Bring to the Table?
Great to have you here! This site will give you a first look at what I’ve been working on and how I’ve pivoted conceptual ideas into real products.
So far, I have built up a 5-year old consultancy (Exapto) specializing in startups & small businesses, established a startup consultant credentialing organization (CSC Institute), and launched a truly brilliant brand (BUZZ COCOA) which sells caffeinated hot chocolate along with a high energy lifestyle.
The latest from ZB in the media…
I’ve added some more details in my About section, but this gives you at least the gist!
Best regards,
Zachary Barden, CSC
Brands I've Built
