My name is Zachary Barden, and this is my little corner of the internet where I can share  my ideas, promote entrepreneurship, and write excellent content.

I started this blog in December of 2014, and ever since then it’s been a great way for my to get  out my thoughts, my ideas, and most importantly my experience. As an entrepreneur, I have many ideas. As a product manager, I obsess over experience. As a startup consultant, I hate NDAs. As a LinkedIn junkie, I have a million  networking tips. And as a writer, surfer, and a musician, I love the beach.

But what makes me qualified to give YOU advice on branding yourself and your business?

  • I’m Principal Product Manager at Exapto
  • I’ve worked with 200+ startups & entrepreneurs
  • I’ve helped brand non-profits & raise seven figure campaigns
  • I’ve networked with more Fortune 500 CEOs than I can count
  • I genuinely enjoy entrepreneurship & business

My resume is longer than that, but I’d rather not bore you with too many details. As a consultant, I’ve had the opportunity to work with a vast number of entrepreneurs and startups and learn about various industries. This has given me insight which I have decided to impart to you on this blog.

My most recent venture has placed me in the consumer product world with an ingenious concept: caffeinated hot chocolate. I went all-in on BUZZ COCOA ( in October 2015 and it’s be picking up steam ever since. I’m currently discussing placement negotiations with big box retailers in the US & Canada – so make sure you check it out!

I’ve also written an eBook by the name of Getting an Idea ( This eBook was designed to help anyone efficiently and effectively brainstorm successful ideas. I definitely recommend that you give it a read. I guarantee that it can help kickstart the brainstorming process for your brand.

I hope you enjoy what I have to offer. Carpe cogitatus.


Contact me by emailing I’d be glad to chat or answer any questions. Or if you’re local, coffee works too! Add an event to my calendar.