So back in January I began writing my whitepaper on social media and its presence in the fundraising world. Now, as of March 4th, 2015, I have officially given myself enough time to look it over, double check my work, and publish it for the world to see.
And by world, I mean about 23 people.
Kidding, of course. I’ve already had that many people reach out to me via Twitter and either commend the research or thank me for publishing the paper and making others aware of the tragic decline of fundraising as we know it.
One point in the paper I thoroughly enjoyed writing (aside from the abstract – who doesn’t like to write that?), had to be the Navigating to a Solution section. Take a read:
Developing a greater social media presence becomes the only option available for fundraising organizations. Throughout the next decade, fundraising will drastically change due to this rise in a millennial audience. For example, there has been more innovation in technology in the past 10 years than at any point in history, and it all began with word processors on 64K IBMs instead of typewriters. Social media will have an incredible impact on the fundraising industry, due to the fact that it cultivates a whole new genre of online giving.
Connecting the beginning of word processors to the innovation of the typewriter seemed to be the perfect ploy to draw readers further into my web of fundraising conspiracy. Well, conspiracy backed up by research, that is!
It’s true though. Social media gives us a whole new avenue for increasing personable giving to charities and academic institutions. Just imagine where the millennial generation will take us in the next decade, if in the past 10 years we have seen technology soar higher than ever before.
Feel free to check out the white paper here, and give me some feedback or your thoughts on what I discuss!
A few thoughts and a shameless plug! Enjoy.